Are you successful at coaching your employees? Many executives are unable to correctly answer this question, because they think they’re coaching when they’re actually just telling their employees what to do. This behavior is often reinforced by their peers, and is hardly an effective way to motivate people and help them grow. Instead, research suggests, coaching leaders in how to be coaches can pay dividends, but only if you start by defining “coaching” and give ample room for self-reflection and feedback.